Launching the 2012 Hosting Campaign
From AFSWiki
As we move into the 2012 Hosting season, the Marketing Department is excited to announce our 2012 Campaign:
AFS – Exceptional is the Rule
The premise of this theme is that everyday life is exceptional for AFS students, families and volunteers. Hosting a student or participating in a study abroad experience is, by its nature, an exceptional experience. AFS is exceptional in its storied history, the dedication of its volunteers, its inspiring cadre of Returnees/Alumni, and its family of International Partners.
We are providing Volunteers and staff new tools to help in recruitment and support of schools and host families. Hosting volunteers and team chairs, along with TDS, CD and Hosting staff and the ET and DOG will receive a mailing with the following materials:
• Flash Drive – This tool gives you access to great videos for hosting and sending all in one place and easily accessible, especially during times when you’re presenting without wireless capability. Just plug the flash drive into a computer and use these videos for one-on-one presentations, info nights, special events, classroom or educator presentations…anytime you need a personal endorsement to help you convey the value of a hosting experience. And nothing says that better than students and their host families!
• New Print Materials – While some brochures may look the same, the Exceptional is the Rule theme, and in some cases new photos, are woven into these new pieces. All offices and outposted TDS staff will receive a supply of these new pieces. The following are included in the mailing: booklet, trifold, poster, tear off, school FAQ and Sponsored Programs brochure. Volunteers can order additional quantities here.
• 2012 Hosting Recruitment Calendar – Many of you have asked for the return of a detailed month-by-month plan to help guide you through the process of school outreach, community event planning, media relations, lead management and follow-up and other aspects of hosting recruitment. Here it is. There is probably more information here than you need, but our goal is to help you feel guided and supported, while recognizing that no one team has the exact same needs! We hope you find this helpful in the planning process as you track your progress to goals.
As we work together to find great schools and families for our next group of AFS Exchange Students, we look forward to working closely with you and providing you with exceptional support.
-- The Marketing Department
