Department of State Advertising and Marketing for Host Family Recruitment
From AFSWiki
Advertising and Marketing for Host Family Recruitment
(m) Advertising and Marketing for the recruitment of host families. In addition to the requirements set forth in ยง62.9 in advertising and promoting for host family recruiting, sponsors must:
(1) Utilize only promotional materials that professionally, ethically, and accurately reflect the sponsor's purposes, activities, and sponsorship;
(2) Not publicize the need for host families via any public media with announcements, notices, advertisements, etc. that are not sufficiently in advance of the exchange student's arrival, appeal to public pity or guilt, imply in any way that an exchange student will be denied participation if a host family is not found immediately, or identify photos of individual exchange students and include an appeal for an immediate family;
(3) Not promote or recruit for their programs in any way that compromises the privacy, safety or security of participants, families, or schools. Specifically, sponsors shall not include personal student data or contact information (including addresses, phone numbers or email addresses) or photographs of the student on Web sites or in other promotional materials; and
(4) Ensure that access to exchange student photographs and personally identifying information, either online or in print form, is only made available to potential host families who have been fully vetted and selected for program participation. Such information, if available online, must also be password protected.
Department of State Regulations
Full text of the Department of State regulations can be found on their website at Electronic Code of Federal Regulations current as of November 1, 2010. The current regulations specific to AFS Exchange students can be found in the October 27, 21010 Amendment to Paragraph 62.25
